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Incheon Seo-gu, the nation¡¯s first public delivery service ¡®Baedal Seo-gu¡¯ achieved KRW 20 billion in payment
Accumulated payment amount of KRW 30 billion (including KRW 8.4 billion in 2020) is about to be achieved, 2,250 affiliated stores, 42 payments per month on average per affiliate (as of December 21)
-Break News Incheon Reporter Park Sang-do
Delivery Seo-gu, which was introduced as the nation's first public delivery service in Seo-gu, Incheon, achieved 20 billion won in payment last year, proving once again that it is the most used public service by small business owners and residents.
By dramatically lowering the delivery fee, which put a great burden on small business owners, the resulting cost savings lead to increased profits, which is a great help to small business owners suffering from COVID-19.
Baedal Seo-gu, which is well-known nationwide, achieved 346,421 orders and 8.4 billion won in settlements in 2020, and was selected as an excellent case in the '2020 Alley Economy Recovery Support Project' conducted by the Ministry of Public Administration and Security. It was the catalyst for starting the service.
Baedal Seo-gu, which was in its second year of establishment last year, made a multifaceted effort to deepen into the lives of residents and small business owners.
As a representative example, opinions are heard through a survey of 3,660 users and small business owners, and service enhancement for users (UI improvement (user environment) to enhance user satisfaction (user environment), 'MY delivery' newly established, and 'Honey taste evaluation' introduced as a review system) etc.), and active marketing by issuing exclusive coupons for delivery service, etc., and expanded linkage with delivery agencies and support for delivery items to merchant stores as services to improve the convenience and utilization rate of small business owners.
As a result, in 2021, the number of orders reached 849,059 and the payment amount reached KRW 20.5 billion, a 2.5-fold increase compared to 2020.
Above all, small business owners saw a significant reduction in fees compared to private delivery apps by using Delivery Seo, which has no brokerage fees.
Baedal Seo-gu, which is on the verge of achieving a cumulative payment of 30 billion won (including 8.4 billion won in 2020), is attracting attention as a representative success case of public delivery service, and not only spread the public delivery service to the entire city of Incheon, but also benchmarking from other local governments. is not
On October 15 last year, it was awarded the first prize in the national economy in the ¡®17th Korea Local Autonomy Management Competition¡¯ hosted by the Ministry of Public Administration and Security.
This is the result of being recognized both internally and externally for being an icon of innovation by providing great help to small business owners who are struggling with the difficult local economic situation due to Corona 19 and the high fees of private delivery apps.
In addition, the '2021 Local Love Gift Voucher Best Cases' conducted by the Ministry of Public Administration and Security also won the excellent prize (100 million won in special grant tax) in local currency. proved to be
An official from Seo-gu said, "Befitting the status of the nation's first public delivery service, delivery Seo-gu has grown 2.5 times compared to last year and has become an essential life service for residents of the West. We will continue to introduce Baedal Seogu that continuously communicates and develops so that we can provide it.¡±